CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Financial services are the wide range of services rendered by the bank which include the primary operations of Accepting deposits from customer, providing credit facilities, Sales of investment products like mutual funds Etc. Regulation are the official rule which guide and govern the conduct of business and the sale of product and services formulated by government or industry firms to achieve a set aim and objective (Chris, 2003). The essence of financial regulation is to compel financial institution to align their products and services within the banking legal framework; and to protect investors and depositors from the exploitation by financial institutions. The regulation views financial service as a matter of public interest even though the banks must make profit. The research therefore seek to investigate the effects of financial services marketing and banking regulation.
1.2 STATEMENT OF PROBLEM
The banking sector had for several years suffered from deep crisis of gross mismanagement and insufficient fund to meet customer obligations and still make profit. Consequently the banking crises in 2008 was found to be caused by large inadequate disclosure and transparency and sudden capital inflows ,macroeconomic instability, lack of investor and consumer sophistication ,major failures in corporate governance at banks, uneven supervision and enforcement, unstructured governance & management processes at the CBN; critical gaps in the regulatory framework and regulations, and weaknesses in the business environment (CBN, 2012).In view of the challenges which confront the banking sector; reforms implemented by the CBN from 2004 when it rolled out the consolidation of banks policy has not yielded significant effect as to propel growth and stability in the sector and that of the Nigerian economy. Consequently the problem confronting the research is to proffer an appraisal of the Effects of financial services marketing and banking regulation.