THE ROLE AND EVALUATION OF CORPORATE CITIZENS IN NATIONAL DEVELOPMENT
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
The concept of the societal marketing known in modem term as corporate social responsibility is relatively, a new marketing philosophy at least in Nigeria and under-developed worlds.
The concept of corporate social responsibility calls for practical support business organization to improve the society.
Corporate social responsibility should direct attention to the performance of such practical and life improving areas of the society these demand specific contributions to education, agriculture, provision of social infrastructure and vitas things that can add value or quality to their customers and the immediate environment.
Interestingly, this marketing philosophy demands the business organizations and marketers to make concrete contributions to the protection and presentation of the physical and human environment especially in the societies in which these organizations operates additionally; it involves the organization in the promotion arts and culture, rural and national development.
Development is another focal variable in this research development means to grow gradually, more advanced or more organized for any society to be developed, it requires heavy investments of resources in capital goods which will lead to productive capacity and growth hence improved standard of living. The theory of economic development center in full employment of both human and physical resources to bring about national development.
Thus, corporate social responsibility can play a vital and trial role in the development of the