IMPACT OF PHONE-IN PROGRAMMES IN SENSITIZING THE ELECTORATE
ABSTRACT
In this study, the focus was to carry out a critical analysis on the impact of phone-in programmes in sensitizing the electorate. The study specifically was aimed at ascertaining the role of radio phone-in programmes in educating the mass on electoral issues. The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent are active workers in Osun State Broadcasting Corporation [OSBC]. The findings revealed the phone- in- programme is capable of performing the functions of educating and entertaining the entire public. The findings also revealed that the level of commitment to the mass media during election is high. Also it revealed that the people listen to election information action programme through the media very often