ROLE OF VISION AFRICA RADIO UMUAHIA ON POLITICAL MOBILIZATION OF RURAL DWELLERS
Abstract
The study is geared toward finding out the role of vision Africa radio umuahia on political mobilization of rural dweller in umuahia north local government area. For this study, five rural villages in umuahia north local government area were studied. The importance of radio as the most mobilization media was universally acknowledged. This research project used survey research and its primary source of data collection for the study is the questionnaire which is formed from three main research questions. Data collected were analyzed and interpreted. The findings revealed that a lesser extent of exposure to radio affects people’s voting pattern. In this democratic era, rural dwellers need political, educational awareness and enlightenment. It is further recommended that the government should therefore ensure that all the media of communication are made available.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
This study will delve into an in-depth performance of vision Africa radio in the political mobilization of rural dwellers in umuahia north local government area of abia state. The determination of the role of this radio in mobilizing rural dwellers for political issues will need an in-depth treatment or be treated with extreme care. However, the exhaustive treatment should involve preparation of appropriate political programmes and strategy towards meeting the needs of these rural dwellers.
The role of radio medium in political mobilization in the annulled of 1973 presidential election is one of the greatest changes facing the electorates in especially in rural areas, because Nigeria electorates especially in recent years have always been intensely individualistic, hence political parties will always confront profound cultural differences. Given the cultural structure of the Nigeria electorates, the importance of radio programmes cannot be over emphasized. This also is a typical case of election malpractice that has been the lot of Nigeria election.
Radio on its part is an electronic medium with sounds and audio. It is not effective spontaneous message carrier of those times. Its consistency brings to the masses, especially the rural dwellers, account of events making it the number one when compared to any other medium. Admittedly, radio is relatively cheap and can operate without electricity; it also satisfies curiosity by allowing one hear for oneself is not just an overstatement. Again its ability to disseminate information in our various dialects as it also serves as a tonic to language barrier through the stations.